Selected Work
I'm Edward Schmidt IV — a creative producer and studio builder based in the San Francisco Bay Area. I've spent my career making things that move — Super Bowl spots, executive keynotes, product launches, internal campaigns, and the studios they get made in.
I build production systems that work after I leave. The kind where the next person walks in and knows exactly what to do, where everything is, and who to call.
When I'm not producing, I'm probably building something at WelterWerk.co — small studios and smart workflows for creators who have the idea but need the system.
Spare room to production-ready. Camera, lighting, acoustics, and the layout that makes it all work — sized for your space and budget, not a spec sheet.
The system that makes your studio actually usable. Production calendars, file structures, post pipelines, gear checklists. Built so you can press record and go.
Publishing schedules, content pipelines, SOPs for shoots. The unsexy infrastructure that separates hobbyists from creators who ship consistently.
Don't need a full build — just someone who gets it. Monthly retainer for workflow tweaks, gear questions, and the production advice you can't Google.
