Brand

Benefit Cosmetics

Editor

RoleEditor

ClientBenefit Cosmetics

AgencyMekanism

Edited a five-spot product series for Benefit. Five products, five distinct personalities, one throughline. Clean cuts. Let the product do the talking.

Benefit — Goof Proof

Benefit — Precisely Brow

Benefit — Hoola

Benefit — Hello Happy

Benefit — Dandelion